The Spanish coffee chain Vanadi Coffee has officially approved a €1 billion (over $1.1 billion) Bitcoin investment, signaling a bold shift in strategy despite facing major financial challenges. The company’s board of directors voted in favor of the move, framing Bitcoin as a long-term hedge amid declining stock performance and years of operational losses.
This announcement strengthens the perception of Bitcoin as a corporate reserve asset, especially as traditional profitability remains distant for Vanadi.
Bitcoin Investment Becomes Vanadi Coffee’s Turnaround Plan
The Bitcoin investment marks a dramatic pivot for Vanadi, which currently operates six locations including one bakery. The company aims to expand to 15 stores by 2026. Despite stable revenue at €2 million in 2024, Vanadi posted losses exceeding €3.3 million ($3.7 million), a 15% increase over the previous year.
As traditional business growth remains slow, management believes Bitcoin could act as a financial hedge and attract investors’ attention. Since the news broke, Vanadi’s stock price jumped by 15%, according to TradingView.
Vanadi Stock Collapse Sparks Bitcoin Investment
Vanadi Coffee went public at €3.28 per share with a €20 million market cap. Today, the stock trades around €0.33 ($0.38), down 99% since IPO. The company is not expected to be profitable until 2027, when it projects gross operating profit of only €23,000.
With such figures, the Bitcoin investment is seen not just as diversification, but as a lifeline. The move could enhance financial visibility and generate non-operational gains if Bitcoin continues its upward trajectory.
Bitcoin Investment Mirrors MicroStrategy Model
Vanadi’s strategy echoes moves by companies like MicroStrategy, which accumulated billions in Bitcoin to support its treasury. While Vanadi is significantly smaller, the move follows a similar narrative: using BTC as a hedge against inflation, currency depreciation, and underperformance in traditional markets.
Given Vanadi’s financial instability, the Bitcoin allocation may serve more as a reputational and speculative lever than a solid financial strategy. Still, market reaction suggests some investors approve.
Is Bitcoin Investment a Risk or Lifeboat?
Critics argue that allocating over $1.1 billion into Bitcoin is reckless for a company with less than $2.3 million in annual revenue. However, proponents say the move reflects the evolving role of Bitcoin in corporate finance — from niche experiment to core asset strategy.
Whether Vanadi’s Bitcoin investment will turn the company around remains to be seen. For now, it has bought time and attention — both of which are in short supply for struggling businesses.
