The Meliuz bitcoin investment plan took a major leap forward as the Brazilian fintech company secured $32 million (180 million BRL) in a recent equity offering. The funds are specifically allocated to expanding the company’s Bitcoin reserves, underscoring Méliuz’s long-term crypto asset strategy.
Currently, Méliuz holds 320.25 BTC, making it the first publicly listed Brazilian firm to adopt a Bitcoin-centric reserve model. This positions Méliuz at the forefront of Brazil’s growing crypto-fintech sector.
Meliuz Bitcoin Investment Drives Corporate Innovation in Brazil
The Méliuz bitcoin investment strategy, approved by shareholders earlier this year, is designed to enhance the company’s treasury model and broaden its user base. By integrating Bitcoin as a reserve asset, Méliuz aims to hedge against inflation and attract customers aligned with decentralized finance trends.
Analysts expect the move to boost Méliuz’s brand as a crypto-forward financial technology leader in Latin America. The firm’s strategy aligns with Brazil’s expanding crypto ecosystem, despite the country’s still-developing regulatory framework.
Meliuz Joins Global Movement of Bitcoin Treasury Holders
The Méliuz bitcoin investment adds the company to a growing international list of corporations holding significant BTC reserves. As of June 2025:
-
26 public companies hold over 1,000 BTC
-
7 companies maintain reserves of more than 10,000 BTC
Just days before Méliuz’s announcement, Strategy Corp revealed a purchase of 1,045 BTC for $110.2 million, reflecting a broader corporate push into crypto.
Brazil’s Fintech Sector Embraces Digital Assets
Brazil continues to lead the Latin American crypto charge. More citizens are investing in digital assets each year, and firms like Méliuz are leveraging this trend by integrating crypto into their business models.
The Méliuz bitcoin investment shows how fintech companies in Brazil are actively reshaping their asset strategies, even in the absence of complete regulatory clarity. By adopting BTC as a reserve, Méliuz aims to enhance value protection, encourage user trust, and stand out in a competitive market.
