Adidas NFT collection is expanding into the Sui blockchain, this time in collaboration with the third-person shooter RPG game Xociety. The upcoming drop features futuristic virtual outfits and rare wearable skins, available exclusively through NFT boxes on the Tradeport marketplace.
Set to launch on May 16, 2025, the collection reflects Adidas’s growing commitment to the digital collectibles space and in-game customization.
Adidas NFT Collection Features Digital Wearables for Xociety
The Adidas NFT collection will include a range of black hoodies and neon sportswear featuring the official Adidas logo. These NFT outfits are designed to be worn by in-game characters as they explore Xociety’s immersive sci-fi landscapes.
Each NFT box will offer clothing items tied to one of four rarity tiers:
-
Uncommon: includes three outfit sets
-
Rare: includes four outfit sets
-
Epic and First: each includes eight outfit sets
Players will be able to personalize their avatars with these virtual Adidas looks, adding a deeper layer of customization to gameplay.
Launching on Sui: Fast, Scalable, and Gamer-Friendly
The collection will be deployed on the Sui blockchain, known for its high throughput and instant transaction finality. Tradeport, the leading NFT marketplace in the Sui ecosystem, will serve as the exclusive distribution platform for these digital assets.
By using Sui, Adidas ensures faster user interactions and lower gas fees compared to Ethereum-based drops. This enhances the user experience, particularly for gamers looking to integrate NFTs seamlessly into their play sessions.
The partnership also reflects a broader trend of mainstream brands using Layer 1 chains tailored for gaming and digital assets.
Adidas Expands Its NFT Strategy
This isn’t the first time Adidas has ventured into the world of NFT wearables. Since entering the NFT space in 2021, the brand has released over a dozen collections, including collaborations with Bored Ape Yacht Club and Prada.
However, this launch marks a notable shift toward utility-driven NFTs, where virtual items have real use cases inside a playable game. The Adidas x Xociety drop represents a hybrid of brand identity and gameplay, allowing holders to showcase their gear in a live game environment.
Unlike static art NFTs, these digital clothes are dynamic and wearable, adding value through in-game function and visual appeal.
Personalization and Rarity Drive Collector Interest
NFT holders will enjoy exclusive customization options, with each rarity tier unlocking different outfit combinations. In-game avatars can be tailored to reflect personal style, creating a deeper sense of ownership and identity within the game world.
As digital fashion continues to gain momentum, the Adidas NFT collection offers players an opportunity to express themselves through brand-backed designs.
Collectors are expected to seek higher-tier boxes (such as Epic and First) for both rarity and potential future value in the secondary market.
