Notcoin tap-to-earn games have lost user interest, according to project co-founders Sasha and Vladimir Plotvinov. Speaking at Token2049, they said the era of click-to-earn crypto games is “probably over.” These simple models are being replaced by richer, socially-driven experiences in Telegram.
Notcoin Tap-to-Earn Games Lose Relevance in Telegram
The Notcoin tap-to-earn games format once attracted over 30 million players. At its peak in 2024, Notcoin stood out as a leading Web3 game in Telegram. But since then, its token NOT has dropped by more than 90%. It now holds the 172nd rank on CoinMarketCap, with a $228 million market cap — far from its $2.4 billion peak.
The Plotvinov brothers explained that basic clicker mechanics no longer engage users. Developers are now turning to interactive, community-focused games. These new projects include Web3 economies, but only as a side feature rather than the game’s core.
Telegram Games Need Fresh Gameplay Models
Sasha noted that Telegram games are evolving. Instead of focusing on farming tokens, newer games emphasize stories, cooperation, and player involvement. The team believes clicker games are no longer sustainable.
Although Notcoin gained massive attention, it revealed a limitation of the tap-to-earn model. The experience lacked depth and long-term value.
Crypto Game Market Reflects the Shift
The total value of crypto games is estimated at $12.3 billion as of May 5. However, the tap-to-earn category now represents only $750 million. Popular Telegram-based games like Hamster Kombat (HMSTR) and Catizen (CATI) saw their market caps fall by 74% and 93%, respectively, since September 2024.
These numbers highlight a wider market correction. Many early clicker games enjoyed explosive growth but failed to hold users once the novelty wore off.
Notcoin’s Message: Tap-to-Earn Is Over
Notcoin’s founders shared that Telegram gaming still lacks strong studios and investors. However, they expect the ecosystem to grow with better tools and developer support.
Sasha Plotvinov emphasized that the Notcoin tap-to-earn games trend has reached its end. Future games must deliver value beyond short-term token rewards. Players want engagement, not just simple tapping.
Hamster Kombat and Others Look Ahead
Hamster Kombat, another major project, launched a second season and unveiled its own blockchain, Hamster Network. The team also introduced an accelerator for app creators. Despite their effort, the audience dropped significantly — from 300 million users in August 2024 to 5.6 million in May 2025.
This transition shows that the digital asset ecosystem around Telegram games is maturing. Teams must now focus on long-term engagement, compelling gameplay, and real community building.
