In the first quarter of 2025, Netflix reported earnings per share of $6.61, exceeding analysts’ expectations of $5.68. Revenue rose 13% year-over-year to $10.54 billion, slightly above the projected $10.52 billion.
This quarter marked a shift in Netflix’s reporting strategy, as the company chose not to disclose specific subscriber numbers. Instead, focus was placed on the growth of its ad-supported tier, which accounted for 55% of new sign-ups in available regions.
The company’s success was bolstered by popular content releases such as “Adolescence,” “Apple Cider Vinegar,” and “Temptation Island.” Looking ahead, Netflix projects Q2 revenue to reach $11.04 billion, driven by continued membership growth and pricing strategies.
Co-CEO Ted Sarandos hinted at future expansions, including the potential addition of video podcasts to the platform. Additionally, Netflix launched its own ad tech platform on April 1, aiming to enhance its advertising capabilities.
Despite economic uncertainties, Netflix’s diversified business model and strong content lineup position it for continued growth in the streaming industry.
